Founded in 2012, Eros Now is an on-demand video entertainment platform that is owned by Eros Digital, the digital media management arm of Eros Media World. The platform allows users to enjoy a wide variety of original and classic television programs. Its lineup includes shows like Mzaalo, Operation Cobra and Mustufa Raj’s Switchh.
Mustufa Raj’s Switchh
Firstly, this film is a high octane thriller about con artists who get the job done in style. It is also the first feature film produced by the global entertainment company Eros Now. The movie is helmed by director Mustufa Raj, who has teamed up with actors Vikrant Massey, Madhu Sneha, and Nittin R Miranni. The film is slated to release on April 4th, 2021. It has a running time of just over two hours.
The film has been in the making for some time, but the buzz has been brewing ever since Mustufa Raj took a crack at directing it. Switch is a well crafted mashup of several different genres. It was shot across the United Arab Emirates, Australia, and London.
A shrewd con man devises a scheme to rob a wealthy woman. But a betrayal later scuttles the plan, and the scheme is rendered a dud. The movie has a few other gizmos, including a wacky homage to a bygone era.
Operation Cobra
During World War II, the United States first Army launched an impressive military feat that may have been inconspicuous to the casual observer. It was the ‘Cobra’, a large-scale offensive designed to punch through the defenses of Nazi Germany and launch a surprise landing on the beaches of Normandy. The operation lasted for almost three months before it was abandoned in the face of overwhelming resistance.
The true cost of the operation was staggering; the total cost was estimated to be over $2 billion dollars. However, the costs of the operation were slashed by more than half after the Allies landed on the beaches. The first order of business was to formulate a plan to push out from the beachhead. This was not an easy task as the west coast hedgerow country made scouting the French countryside a daunting task. The ‘Cobra’ is an interesting and intriguing story in its own right, and is also an important part of the Allied war in France.
Mzaalo
Powered by blockchain technology, Mzaalo is a gamified video streaming service which offers premium content to its users. Moreover, it offers interactive features and enhanced social engagement features. Besides, it also rewards consumers for engaging with the content.
The platform has more than 12,000 movies, television shows, music videos and web series in its library. It also has the largest library of Indian films in its library. The list of movies includes popular titles from the 90s and 2000s. It also has original music videos.
The platform’s user base is huge, with 224 million registered users from 150 countries. It has the largest user base of OTT entertainment platforms in the world. It has a diversified library of movies, television shows, music videos, web series and premium original episodic series.
The platform is powered by XET, an Algorand standard Asset. It functions as the native currency of the Xfinite ecosystem and serves as a governance mechanism for all stakeholders.
Eros Now Prime
NBC Universal has signed a content partnership with Eros Now for its new Prime service. The deal will add a layer of English-language content to Eros Now’s existing library. In South Asia, Eros Now will have access to TV shows like “New Amsterdam”, “Suits”, and “Catherine the Great”.
The new content will be available through Eros’ premium video on-demand (PVOD) service. The deal will give Eros Now subscribers access to 2,000 hours of NBCU content. In addition to the TV shows, Eros Now Prime will also include short video service Quickie.
Conclusion
NBCUniversal is a leading global media company that provides television programming and films. Eros Now is the company’s OTT partner for South Asia. With over 12,000 titles in its library, Eros offers a wide selection of movies, TV shows, and original series. It also provides users with crystal sound, a web player, and subtitles.
Eros International, the company behind Eros Now, has a global presence with over 75 million registered users. The company has recently merged with STX Filmworks, a leading global media specialist.