Personalized stickers are a great way for eCommerce businesses to increase their brand reach and drive customer loyalty. By creating customized designs that fit with the look and feel of your business, you can use personalized stickers to boost your brand awareness, generate more sales and foster customer engagement.
When used strategically, these small pieces of art can be incredibly powerful marketing tools – but it’s important to know how to make them effective. In this article, we will discuss how eCommerce businesses can use personalized stickers to their advantage, including tips on where they should be placed in order to maximize their potential.
1. Place stickers on your products to highlight unique selling points
Adding personalized stickers to your product packaging is an easy, cost-effective way to make a big impression on consumers and draw attention to your unique selling points. By placing attractive designs or logos directly on the product, you can use the sticker as a powerful branding tool that will help customers identify and remember your brand. You can also use the sticker to advertise special offers or promotions, using eye-catching colours and text to draw people in.
2. Create an amazing unboxing experience
When a customer orders something online, they expect the package to arrive quickly and with minimal fuss – but it doesn’t have to be mundane. You can make their post-purchase experience even better by adding personalized stickers to the package, either supplying additional information or simply adding an extra layer of flair. This can create a more enjoyable and memorable unboxing experience for customers, making them more likely to remember your brand in the future.
3. Use QR code stickers to keep customers in the buying loop
By including QR codes on your stickers, you can keep customers in the buying loop in a number of ways. You could use it to direct customers back to your website or provide extra information about the product they’ve just bought. It’s also possible to include coupons and discounts on the sticker, giving customers an incentive to come back and purchase from you again.
4. Give away stickers as freebies or promotional items
In addition to using them on your products, you can also use personalized logo stickers as a great way to promote your brand. Consider giving away small packs of stickers at trade shows, community events and other local gatherings – they’re cost-effective and easy to transport, so they’re the perfect item to hand out as freebies or promotional items. You can find out even more about promoting your business with stickers here.
5. Use them as part of a contest on social media
Social media is a great place to engage with customers and build relationships, and personalized stickers can be used as part of this process. Consider creating a photo contest where customers have to submit pictures of themselves with the sticker to be in with a chance of winning a prize. Or, if you’re feeling particularly generous, create an “instant win” competition where customers who spot your sticker in the wild can scan it using their phone camera for an instant reward.
6. Give guerrilla marketing a try and get sticking
If you’re looking for a more unconventional way to promote your brand, consider trying out guerrilla marketing with stickers. This involves placing stickers in unexpected places such as public transportation, street furniture or buildings – basically anywhere where they will be seen by lots of people. Guerrilla marketing can be effective, but it is important that you stay within local laws and don’t trespass on private property.
All in all, personalized stickers can be a great way to promote your eCommerce business. Whether you use them to highlight unique selling points, create an amazing unboxing experience or simply provide promotional items, they are sure to make a big impression on customers and help you stand out from the crowd. So why not get sticking and make your brand stand out?
